Shara Alexander is a strategic communications and brand reputation leader specializing in earned-first storytelling for the food, beverage, and wellness industries. With extensive experience shaping high-impact campaigns for leading media and consumer brands, she helps translate brand purpose into cultural relevance—building connection through storytelling, creativity, and collaboration.

Most recently, Shara served as Director, Brand Communications at People Inc. (formerly Dotdash Meredith), for the company’s Food & Drink portfolio, including Food & Wine, Allrecipes, EatingWell, Serious Eats, and Simply Recipes. In this role, she oversaw campaigns that delivered more than 60 billion annual media impressions, expanded national broadcast visibility across TODAY, CBS Mornings, Drew Barrymore Show, Good Morning America, and CNBC, and elevated brand storytelling through chef partnerships, cultural initiatives, and marquee events like the Food & Wine Classic in Aspen.

Earlier in her career, while at Harper Collins, Shara directed communications campaigns for award-winning chefs, bestselling authors, and wellness leaders, including Dan Kluger (Loring Place, Greywind), Ned Baldwin (Houseman), Martha Stewart, Dan Abrams, Trisha Yearwood, Mark Bittman, Antoni Porowski, Dr. Sara Gottfried, and Jake Cohen. Her work has helped launch many New York Times bestsellers, drive widespread national media coverage, and amplify cultural conversations at the intersection of food, wellness, and lifestyle.

Known for her collaborative leadership style and trusted counsel, Shara has built and led high-performing teams, guided executives through high-stakes communications, and cultivated enduring relationships across media, talent, and brand partners. She brings a dynamic blend of strategic acumen, creativity, and cultural insight—helping brands navigate the modern media landscape with authenticity and measurable impact.